General Purpose Vision
There is an optimal embodiement for robots, all the value will come from the software on it.
Smartphones
Smartphones need a physical embodiement for humans to interact with them. Arguably, there is an optimal embodiement: a device with a screen, a battery and a wifi transciever which will best solve the task of connecting humanity to the internet. Once that device is achieved, all the value can be extracted by writing suitable software for it. Owning the hardware builds defensibility but true value comes from applications.
Robots
Just like for smartphones, hardware is a necessary hurdle for robots to interact with the physical world. If there is an optimal embodiement for robotics, the best strategy once a minimal working prototype was achieved would be to initiate the mass production of that general purpose robot to massively benefit from the economies of scale.
As everybody will be working towards the same optimal embodiement, the first one who gets to mass manufacturing scale will have reduced costs the most. This will enable them to start gathering data on a massive scale, initiating the data flywheel which will lead to the creation of a closed ecosystem. A product ecosystem inside of which developpers will only be able to build value by writing software, one akin to Apple.
As everybody will be working towards the same optimal embodiement, the first one who gets to mass manufacturing scale will have reduced costs the most. This will enable them to start gathering data on a massive scale, initiating the data flywheel which will lead to the creation of a closed ecosystem. A product ecosystem inside of which developpers will only be able to build value by writing software, one akin to Apple.
Applications only have freedom of design in the software space.